LED screens as substitutes for hoardingsJuly 1, 2014
Ofrecen grandes posibilidades para comunicar rápida e inmediatamente, y de forma mucho más original
At the end of the 80s, the typical hoardings that could be found on the sides of Spanish roads had to disappear from the landscape. A new law ordered the removal of more than 5000 supports and caused a crisis in the advertising sector. Only the iconic bull of a famous winery was saved.
Those years are now a long way away and the traditional hoarding has suffered a great evolution. In sports stadiums, shopping centres, shops, buildings, streets of cities, LED screens are replacing the static support of the billboard. Their versatility, immediacy and communication power are relegating the hoardings to a more and more secondary plane.
“The possibility of configuring LED screens in different sizes, and adapting them to each client’s circumstances and needs has meant that more and more companies are favouring this option to advertise their products or use them as an information channel.”
It is not strange to find LED screens inside shopping centres as an advertising and information support. This type of screen communicates in a much more attractive manner than the billboards, which were so common in these spaces until not very long ago.
But many shopping centres have not only committed to LED screens within their shopping galleries. They have also installed LED panels on the outside facades, as IKEA has done at its centre in Valencia, installing a giant Mondo screen with a surface area of 90 square metres.
Different types of establishments such as boutiques, cosmetics shops, fast food chains or car dealers have also started to use LED screens as part of their decoration or as an element to draw the attention of possible clients in a more attractive manner. Inside the actual shop, in shop windows, on outer facades or monopole formats, LED screens have become essential elements within the marketing strategies of many brands.
In Zaragoza, the car dealer, Automoviles Sanchez, is a good example of how to make the most of the communication power of an LED screen. On this occasion, they chose a Mondo monoposte screen, installed on the outside of the dealer’s, and with which the car dealer can highlight information, promotions or novelties of its business in a fast and dynamic manner.
Another space where it is very common to see traditional billboards is in sports stadiums. Little by little they are disappearing and they have been replaced by perimeter LED screens that allow for a larger number of adverts, which are much more attractive for spectators and totally dynamic.
LED screens are much more than an advertising support. Apart from advertising a product, they are a good channel to quickly and immediately communicate, in a much more original manner. It is the evolution of the traditional hoarding, and a much more useful tool for any marketing campaign.